AAA MWG — Redesigning the Discounts & Rewards Landing Page
Role
Intern
Timeline
June - August 2026
Team
Digital Member Experience
Product
AAA Discounts
OVERVIEW
Unlocking the everyday value of membership
AAA Members have access to a wide range of discounts and rewards, but the existing digital experience makes it difficult to discover relevant offers and navigate redemption journeys. This created an opportunity to rethink how the D&R experience could better surface member value and simplify discovery.
MAIN GOAL
Reimagining the discovery-to-redemption experience
Throughout my 8 weeks, I transformed a fragmented D&R experience into a more intuitive, personalized discovery hub while balancing user needs with implementation constraints. Through usability research, survey analysis, and digital behavioral data, I identified key friction points across deal discovery and redemption and translated them into opportunities for optimization.
At the end of the internship program, I presented my strategy to senior leadership, connecting improved D&R engagement to broader membership value and retention.
PHOTOS
Shout out to my fellow interns for making these 8 weeks even more memorable!
