For UCSD Phi Beta Lambda's Fall 2025 recruitment campaign, I was in charge of designing our chosen theme of “Lights, Camera, Action!"; a lively concept designed to encapsulate the excitement of the new academic year through movie set elements and Hollywood visuals. Building on this direction, I designed a cohesive set of branded graphics to bring the theme to life, including a teaser video, theme reveal, recruitment timeline, and an informational guide outlining the organization’s purpose for prospective members.

The campaign achieved strong results, averaging 10,000+ views per post and drawing in 4,000+ new users to our socials, successfully expanding awareness and energizing recruitment efforts just in time for our first recruiting event of the year.