Antelope Winter Review

A digital revamp of BIPOC Support Foundation’s website

Graphic Design
2024
Role

Marketing Lead

Timeline

January 2024 - March 2024

Team

Independent Project

Skills Used

Graphic Design (Adobe Photoshop, & Canva), Social Media Marketing (Instagram)

OVERVIEW

How did this project come to life?

I designed and published a series of social media graphics to promote Antelope High School’s 7th Annual Winter Review, a competitive music event featuring 27 ensembles from across Northern California and drawing an audience of 1000+ spectators. In addition to building excitement and public awareness through engaging social media content, these designs also served a functional role by clearly communicating event logistics.

The graphics included the performance schedule, event map, and spectator parking guide, ensuring attendees had accessible and visually clear information leading up to and during the event. By combining promotional appeal with practical usability, the campaign elevated the event’s visibility, streamlined the attendee experience, and reinforced the professionalism of the school’s music program.

DESIGN PROCESS

See my design iterations, step-by step!

Hover over each sub-caption to see what elements I added during each step of the final design iteration of the graphic.

1. Added background photo

2. Added gradient

3. Added typography

4. Added branding

5. Added shadows

6. Added border

Final design!

1. Added background photo

2. Added gradient

3. Added typography

4. Added branding

5. Added shadows

6. Added border

Final design!

FINAL DESIGNS

Check out all the final designs!

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