Antelope Winter Review Marketing Campaign

ROLE

Creative Design + Marketing Lead

TEAM

Independent Project

User Research, Problem Analysis, Wireframing

SKILLS

Graphic Design (Adobe Photoshop, & Canva), Social Media Marketing (Instagram)

TIMELINE

January 2024 - March 2024

2025

OVERVIEW

OVERVIEW

OVERVIEW

How did this project come to life?

I designed and published a series of social media graphics to promote Antelope High School’s 7th Annual Winter Review, a competitive music event featuring 27 ensembles from across Northern California and drawing an audience of 1000+ spectators. In addition to building excitement and public awareness through engaging social media content, these designs also served a functional role by clearly communicating event logistics.

The graphics included the performance schedule, event map, and spectator parking guide, ensuring attendees had accessible and visually clear information leading up to and during the event. By combining promotional appeal with practical usability, the campaign elevated the event’s visibility, streamlined the attendee experience, and reinforced the professionalism of the school’s music program.

MY DESIGN PROCESS

MY DESIGN PROCESS

See my design iterations, step-by step!

Hover over each sub-caption to see what elements I added during each step of the final design iteration of the recruitment flyer.

1. Added background photo

2. Added gradient

3. Added typography

4. Added branding

5. Added shadows

6. Added border

Final design!

FINAL PRODUCT

FINAL PRODUCT

FINAL PRODUCT

Check out my final designs!

Check out the final graphics!

Thank you for your time!